DENMARK, Randers. Meat company Danish Crown (DC) wants to enter the market with its own plant burger, which should also meet special sustainability criteria.
According to him, the company is not planning a perfect imitation of meat. Rather, the aim is to offer customers a fresh and tasty alternative to conventional burgers. Klostermann therefore does not see the new product as a competitor to its own meat range. Instead, the company wants to accommodate the changing consumer habits of consumers, who often consume less but higher quality meat. The extended range also offers families the opportunity to satisfy their different preferences for meat, vegetarian or vegan products.