GERMANY, Frankfurt am Main. Private equity group Deutsche Beteiligungs AG (DBAG) has swooped on two family-run meat firms in a bid to create a chilled foods "market leader" in Europe.
DBAG has bought a 90% stake in UK prepared foods business Oscar Mayer and German-based Abbelen for undisclosed sums. Abbelen is said to be to be one of the largest manufacturer of chilled meatballs and ready-to-cook burgers in Germany. Oscar Mayer makes retail-label prepared foods for the UK’s leading supermarkets, colloquially known as the Big Four: Tesco, Asda, Sainsbury’s and Morrisons.
Through the acquisition of the two companies, DBAG hopes to create a “market leader” in Europe’s convenience food space by creating a joint management holding company. “We believe it is a very attractive entrepreneurial approach to create a European market leader with leading national suppliers of fresh convenience food products,” said Dr. Rolf Scheffels, a member of the DBAG executive board. “The market for ready-to-serve foods and snacks is hardly cyclical and is growing steadily with high rates, so we are investing in a particularly attractive segment of the food market.”
The two new companies will be managed independently under the umbrella of the unnamed joint management holding company. With the double acquisition, still subject to regulatory approval, DBAG hopes to develop new products and lift global sales. More acquisitions of food companies are expected in the future, although DBAG did not specify how soon it hoped to announce further takeovers.