Corporate Branding New logo for Alliance Farmers’ Produce

by Editor fleischwirtschaft.com
Thursday, September 13, 2018
Photo: Alliance Group
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Zealand


Alliance Group is marking the next stage in its transition into a food and solutions company with the launch of a new corporate identity. While the name does not change, the new brand ing focuses on the strong connection that Alliance Group, New Zealand’s only 100% farmer-owned major red meat co-operative, has with its farmer shareholders.

Alliance Chief Executive David Surveyor said  the new corporate identity celebrates the co-operative’s proud history and highlights its evolution from its beginnings 70 years ago.

He commented: “Alliance is globally-trusted and a great name. Today, we continue that by expanding this vision even further. We are not just a great livestock processor, but also a world-class food and solutions co-operative.“

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