Corporate Branding
Alliance Group 
NEW ZEALAND, Mangere. Alliance Group is marking the next stage in its transition into a food and solutions company with the launch of a new corporate identity. While the name does not change, the new brand ing focuses on the strong connection that Alliance Group, New Zealand’s only 100% farmer-owned major red meat co-operative, has with its farmer shareholders.
Alliance Chief Executive David Surveyor said the new corporate identity celebrates the co-operative’s proud history and highlights its evolution from its beginnings 70 years ago.
He commented: “Alliance is globally-trusted and a great name. Today, we continue that by expanding this vision even further. We are not just a great livestock processor, but also a world-class food and solutions co-operative.“
Source: Alliance Group
tags:
Zealand