Europe could loose competitiveness and Russia sets itself ambitious objectives. Business with Asia needs patience and perseverance. Australia remains competitive with beef and mutton. The USA dominates the markets for cereals and thus the basis for beef exports. These were the results of the Meat Vision Conference during IFFA in Frankfurt. Host Dr. Ralf Lautenschläger from the editorial office of "Fleischwirtschaft International" presented five orators for five continents in three hours to the audience of approximately 50 people.
EU is loosing competitiveness on a worldwide level
For Dr. Albert Hortmann-Scholten from Landwirtschaftskammer Niedersachsen the difficult prevailing conditions represent the risk for the EU and particularly for Germany of loosing competitiveness on a worldwide level. Germany will keep its number two position in cow husbandry in the EU even at decreasing total production volume but imports will also become more and more important for the EU. Hortmann-Scholten expects growth particularly in poultry production and, at a lesser degree, in pork production.
Russians aim is 85 % of self sufficiency
Russians self set production objectives aiming at 85 % of self sufficiency are realistic at least as far as the production of pouty is concerned, according to what Vera Belaya from the Leibniz Institute of Agricultural Development in Central and Eastern Europe believes. The pork segment also has the opportunity to meet its objectives if the planned investments are really carried out. But beef produced in Russia for domestic consumption still remains a vision.
Asian business requires patience and perseverance
Patience and perseverance are essential conditions for business with Asian partners. Then the fast growing market might keep its promises; according to Dr. Hermann Josef Schlöder from Federal Ministry of Food, Agriculture and Consumer Protection. The risks due to non-tariff barriers to trade, protectionism by veterinarian intervention or to cultural or religious particularities are counterbalanced by the following opportunities: increasing purchasing power, an increasing demand for high quality and a complementary preference for certain parts such as co-products from slaughtering.
Australian mutton trade constantly increased
In his overview of the Australian market David Jones from Meat and Livestock Australia (MLA) assessed that in the last years the beef trade slightly shrunk in terms of sales whereas the mutton trade constantly increased. The global recession and the reduction of beef consumption which went along with it represent the background for this development. Under these circumstances the Australian beef production will only result in a moderate growth while the mutton production will expand. On the middle and long term the worldwide demand for meat will continue to increase according to David Jones who represents MLA from Brussels.
USA with basis for excellent perspectives
The question whether in North- and South America the heavyweights will find their way back to previous dynamic was answered by John Brook from the Brussels office of the United States Meat Export Federation with a clear YES. After all, five of the eight biggest meat producers are based in North or South America. Additionally the USA dominates the worldwide production of cereals which represents the basis for excellent perspectives for the US meat industry in the coming years.