Concept Vion opens Meat Master Center
“The Vion Meat Master Center is a multifunctional area at our headquarters in Boxtel, opening up the world of meat to our customers, suppliers and stakeholders. In this Center, visitors are able to see, taste and smell new meat concepts. In short: the Center generates a true experience”, explains Maiko van der Meer, Chief Commercial Officer (CCO) of Vion’s Pork Division.
The story around demand-driven supply chains is another important theme in the experience center. John de Jonge, Chief Operating Officer (COO) at Vion Pork, “We show how we work together from farmer to the end product. We demonstrate our expertise in meat and the way we build demand-driven, upgraded supply chains. Every supply chain partner has its own expertise. In the Meat Master Center we want to express this craftsmanship and the way in which we cooperate in the supply chain.”
The Vion Meat Master Center is available for Vion’s various stakeholders. Customers see presentations and can cook meat with Vion employees or a chef. John de Jonge and Maiko van der Meer, “The Meat Master Center is suitable for inspiring brainstorming sessions, about product innovations or a topic in the news, for example. It is not only meant for customers, but also stakeholders, such as suppliers (including farmers), government officials and scientists.” The Vion Meat Master Center has been operational since the beginning of April 2019.