Coleman Natural Partnering with Budweiser for new meat line

by Editor fleischwirtschaft.com
Thursday, March 07, 2019
Photo: Coleman Natural

Coleman Natural Foods and Budweiser Beer announced the launch of five new pork products that will be sold nationwide in grocery stores beginning this summer. The companies unveiled the products at the 2019 Meat Conference in Dallas.

New products included in the announcement include St. Louis Style Pork Spareribs (full and half racks), Pulled Pork, Jalapeno Cheddar Brats and Beer Brats. The St. Louis Style Pork Spareribs and Pulled Pork are marinated in Budweiser-infused barbecue sauce and the brat products are made with Budweiser American lager.

“Budweiser is an iconic brand that is recognized throughout the US with impressive advertising and marketing,” said Bart Vittori, general manager of Coleman Natural Meats. “The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case.”

The Coleman Natural-Budweiser products are made with all-natural ingredients that contain no antibiotics ever (NAE) using pork that is raised crate-free and fed an all-vegetarian diet with no animal by-products.

 

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