China Local brands have an advantage
George Henry, Consumer Analyst at GlobalData, comments: “China’s economic development and one child policy has resulted in an aging population that is living longer than ever before. The consequence is Chinese consumers are becoming increasingly health-conscious.”
Since the majority of Chinese meat products are imported, plant-based meat alternatives will help increase the country’s self-sufficiency, as well as reduce its carbon footprint.
Henry concludes: “Local brands, like the recently launched Zhenmeat, will have an advantage as they benefit from cultural understanding and domestic economies of scale. On the other hand, foreign brands may enjoy a reputation abroad for meat-free western ‘fast food.’ However, success in China will require deeper consumer understanding of a more conservative society in which family and home-cooking are part of the social fabric.”
(Bild: niekverlan / pixabay.com)
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