RUSSIA, Moskwa. Russian meat processing firm Cherkizovo Group has launched an "affordable, additive-free organic line" under its Petelinka brand.
Cherkizovo said the new Chistiy Produkt (Pure Product in English) range, which includes cutlets, sausages, barbecue meat and products for roasting, is in response to "increased consumer demand for organic produce".
The company said that all the products are made using only poultry meat and spices. Modern sophisticated meat processing technology, along with logistics optimisation makes sure it can produce value-added products without any additives or preservatives. The products are said to be processed and packaged in accordance with the strictest sanitary and bio-safety requirements, and are delivered to stores in the shortest possible time frame to preserve the freshness of the products.
Cherkizovo CEO Sergei Mikhailov said last month the company was continuing to follow a "diversification strategy" against a backdrop of a fragile Russian economy. Mikhailov's remarks came as the company booked a 60% fall in nine-month profits amid higher costs in its poultry and pork businesses.