DENMARK, Randers. Andrew Cracknell has been appointed as CEO of Tulip Ltd. He takes up the job with immediate effect to restore earnings in Danish Crown’s UK business unit. Cracknell (50) has been chosen to manage the on-going transformation of Tulip. He brings with him considerable experience of the meat industry and the UK retail landscape, which will be essential in securing and growing Tulip’s position in the UK market.
Jais Valeur, Group CEO at Danish Crown, said: “We’re in the throes of a major transformation in the UK and our focus has been on finding a leader who possesses in-depth knowledge of production as well as being a commercial heavyweight. I’m therefore extremely pleased to welcome Andrew on board.”
Commenting on his latest appointment, Andrew said: “With so much uncertainty in the market both domestically and globally, I believe that Tulip is strategically positioned to grow. The high degree of vertical integration, from farm through abattoir and processing to great quality products, will deliver short, secure and sustainable supply chains that are vital in today’s marketplace.”
Andrew takes up his position with immediate effect and takes over from Jais Valeur, who has had day-to-day responsibility for Tulip Ltd since June 2018, concurrently with his job as Group CEO of Danish Crown.