Cargill, Meyer enter "go-to-market" agreement

by Editor
Tuesday, June 15, 2010

Cargill's U.S. beef business and Meyer Natural Foods have entered into a multi-year agreement which creates a joint "go-to-market" approach.

This collaborative effort will focus on expanding sales of Meyer Natural Angus and Laura's Lean Beef to Cargill's retail and foodservice customers that wish to offer consumers natural and organic beef products. Products sold under the joint marketing arrangement will be produced for Meyer by Cargill at its Fort Morgan, Colo., processing facility.

Consumers increasingly seeked variety, quality and value in the beef they consume, and the collaboration between Cargill and Meyer was a win-win for everyone, said John Keating, president of Cargill's U.S. beef business based in Wichita. Meyer Natural Foods product would be more readily available to retailers, foodservice customers and consumers. Cargill would be able to help customers better meet the desire for prime and choice Angus beef from verified origins, raised in certified humane conditions using no antibiotics or hormones under the Meyer Natural Angus brand or lean, heart-healthy beef under the Laura's Lean Beef brand.

Terms of the agreement, which became effective in late May, were not disclosed. Cargill's U.S. meat business is headquartered in Wichita, Kan., and Meyer Natural Foods is headquartered in Loveland, Colo.