Canadian Pork International (CPI) will receive CAN$15 mill. from the Canadian government in support of marketing initiatives aimed at opening more markets to Canadian pork products.
CPI, the export promotion agency of the Canadian pork industry, will use the funding to target existing markets such as Japan and new markets such as the European Union and South America. The organisation plans to develop in-store and printed promotional products as part of its strategy. Market research and international missions are also part of the group's plan.
The Canadian pork sector generated CAN$3.2 bill. in export sales in 2012. The Canada-EU trade agreement gives the Canadian pork sector market access of up to 80,000 t of pork that industry experts estimate could result in CAN$400 mill. in new annual sales.
Source: Canadian Pork International (CPI)