Campaign What’s hiding inside plant-based “meat”?
Given that nearly 50% of consumers incorrectly believe plant-based proteins are healthier than the real thing, the organization believes it is important to expose the inaccuracies surrounding fake meat and real meat.
Organization takes a look at backgrounds
These aren’t regular veggie burgers. Plant-based meat is an ultra-processed concoction that can boast contain dozens of ingredients, many of which are fillers and additives. The National Institutes of Health found that ultra-processed foods can cause weight gain and overeating. These habits can lead to obesity, which increases the risk of an assortment of diseases.
While fake meat companies are hoping to exploit stories about the need to reduce consumption of real meat, according to recent findings in the Annals of Internal Medicine, reducing red meat consumption has little to no effect in reducing the risk of heart disease, cancer, or stroke.
In addition, even if all Americans were to stop consuming all products produced from animals US greenhouse gas emissions would decrease by 2.6%. Despite what anti-meat activists or companies may say, switching to meat analogues won’t save the planet, is their conclusion.