Business history made in Russia with GDSN

by Editor
Friday, December 19, 2008

Leading global manufacturers announced they have extended the use of the Global Data Synchronization Network® (GDSN®) to synchronise item data in Russia.

The supply-chain partners Kraft Foods (KFT), Nestlé (NESN) and The Procter & Gamble Company (PG), along with German-based retailer Metro Group (MEOG.DE) are leveraging the GDSN connections of two world-leading GDSN data-pool providers. Thus they are reaching a milestone in adoption of GS1 Standards for the data synchronisation industry while reducing supply-chain costs and increasing efficiency.

Kraft, Nestlé and P&G are members of 1SYNC, the world’s largest data pool; Metro Group uses SA2 Worldsync as its global home data pool, which is also the GS1-approved country data pool for the entire Russian user community.

Kraft, Nestlé and P&G intend to synchronise their product catalogues in multiple countries with Metro Group representation, and expect to realize supply-chain benefits such as reduced paperwork and strengthened service levels thanks to faster setup of new items and more-accurate product data.

Enabling active GDSN connections in Russia is a milestone for the data-synchronisation industry given Russia’s dynamic market conditions. As one of the fastest-growing European markets, Russia offers a significant potential for suppliers and retailers to grow across all sectors. This GDSN connection provides a faster and more cost-effective flow of information and goods in a country where electronic master data exchange is still in the initial stage.

In addition to Russia, Metro Group is currently synchronising GDSN data via SA2 Worldsync in Germany, Poland and the U.K. The retailing company is working toward rolling out its efforts to other countries, such as Denmark and Hungary. The GDSN not only leverages the achievement of global standards as recommended by GS1, but also ensures ongoing business and improved efficiencies for a growing geographical span of trading partners. The adoption rate of the GDSN is steadily increasing and currently contains more than 3.1 million registered items with Global Trade Item Numbers (GTINs).