UNITED KINGDOM, London. Unilever has acquired British snack brand Graze for an undisclosed price, boosting the group’s presence in food.
Graze is a technology-enabled healthy snacks brand that sells its products online, directly to consumers and in retail. The transaction extends the firm’s track record in the healthy snack sector.
The company, one of the UK’s largest healthy snacking brands, has been helping consumers reimagine how snacking can fuel their busy lives over the last 10 years. With an innovative tech-led multichannel model operating direct-to-consumers, online and via retail, the business has access to unique data enabling it to pioneer innovation, as well as maintain relationships with its most loyal customers. The company is present in over 30,000 top retailers across the UK, as well as national US retailers such as Target, Walgreens and 7-Eleven.
Unilever is one of the world’s leading suppliers of beauty and personal care, home care and foods and refreshment products with sales in over 190 countries and reaching 2.5 bn. consumers a day. It has 161,000 employees and generated sales of €53.7 bn. in 2017.
Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to helping more than a billion people take action to improve their health and well-being by 2020, halving the environmental impact of our products by 2030 and enhancing the livelihoods of millions of people by 2020.