UNITED KINGDOM, Birmingham. Ronald Kers, the new CEO of 2 Sisters Food Group, has spelled out his vision for the future of the company. After a two-month transition period, Ronald officially took the reigns as new CEO on 1st August and has wasted little time in setting out his aspirations for the future.
Ronald said: “My vision is to build 2 Sisters into a leading international food business, trusted and respected by all stakeholders. The responsibility that comes with this means that we continuously need to set the bar higher and deliver for our customers, consumers and ourselves. The journey to create this future has started.”
Ronald’s first 100 days have been taken up with an assessment of the opportunities for the group and creating the new initiatives he plans to put in place.
He added: “Poultry is a growth market so fundamentally attractive. Consumers are also increasingly looking for healthy, convenient and affordable food, and both our poultry and our non-poultry businesses deliver this. The rise of ‘retailer own brands’ is another big opportunity.”
Ronald’s ‘Framework for Success’ plan includes key elements such as the formation of a transformation team; an acceleration of the turnaround of all poultry operations in the UK & Europe and the merger of its UK Poultry and Added Value divisions.
Current UK Poultry Managing Director Keith Packer will lead the merged divisions, with operational support from Director Antonio Boparan, who will also head up subsidiary Amber Foods.
Ronald commented: “A merged poultry operation will help deliver end-to-end solutions from farm to fork and also for us be more aligned across fresh and added value poultry, something our customers are increasingly asking for.”
Other changes include: