Business Cherkizovo Group acquires 75% of Samson–Food Products
This deal is set to strengthen Cherkizovo’s position in St Petersburg and the North-Western Federal District (NWFD) – a region that the Group has been closely focused on since 2017. The Company estimates that its Petelinka brand currently accounts for 29% of branded poultry sales in the largest retail chains across the NWFD. Pava-Pava has captured 53% of the turkey market, while Cherkizovo’s pork sales account for 8% of the branded segment.
Samson – Food Products will retain control over its day-to-day operations with the same management team in place. The deal will provide SFP with access to the raw materials and professional expertise of Russia’s largest meat producer. This partnership will also enable it to penetrate new markets outside St Petersburg and the NWFD, which currently make up 90% of its sales.