AUSTRIA, Vienna. Tyson announced the European launch of its plant-based protein brand, Raised & Rooted. This is the first expansion of the Raised & Rooted brand outside the US, in the brand’s pursuit to be the most loved alternative protein brand in the world.
The European Raised & Rooted range, which include five varieties of plant-based products, will be introduced through foodservice customers across Europe. Major foodservice and retail operators have already embraced the alternative protein segment, which is estimated to be a multi-billion-dollar category and continues to grow.
The plant-based products, which are produced in the Netherlands with locally sourced premium ingredients, are non-GMO, non-palm oil, egg-free and contain no artificial colors, flavors or preservatives. The multilingual packaging for the products contains a total of eight languages, addressing the language and labeling needs of customers. The plant-based products are packaged in a recyclable 60% bio-based plastic material.