Brand Hormel Foods announces meat alternative

by Editor fleischwirtschaft.com
Friday, September 06, 2019
The brand is part of the company’s plant-based and blended protein innovation efforts.
Photo: Hormel Foods
The brand is part of the company’s plant-based and blended protein innovation efforts.

During its annual presentation at the Barclays Global Consumer Staples Conference in Boston, Hormel Foods announced the launch of the Happy Little Plants brand, a new plant-forward, protein portfolio created as part of the company’s first project under its Cultivated Foods umbrella.

The brand is part of the company’s plant-based and blended protein innovation efforts, which began in 2014 with the launch of the Hormel Fuse burger in the company’s foodservice business. Today, retail and foodservice product offerings have expanded to include additional plant-based pizza topping items produced at its Burke Corporation subsidiary and the Applegate Blend Burger, a product that blends organic meat with organic mushrooms.

Happy Little Plant products have distribution in select retail outlets, with further expansion planned in the coming months. Numerous retailers and foodservice operators have expressed interest. Its flagship product is a ground plant-based protein alternative containing 20 grams of non-GMO soy protein, is only 180 calories, with no preservatives, no cholesterol and is gluten-free.

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