Booming red meat exports to Russia

by Editor fleischwirtschaft.com
Thursday, February 21, 2008

MLA set up an office in Moscow to expand its slice of this rapidly-expanding market against fierce competition.

According to Meat and Livestock Australia (MLA) the Russian market is already worth $130 million a year to the Australian red meat industry. It is said that Russia is a country of 143 million people who are spending more each year on food and consumer goods. It’s become the latest frontier for the Australian red meat industry.

In recognition of this potential, the Australian Ambassador to Russia, Bob Tyson, officially opened an MLA representative office in Moscow.

David Jones, MLA’s European regional manager, says that Russia is experiencing annual retail sales growth of 25% and overall meat consumption in Russia is around 7.3 million tonnes a year. Furthermore, it is forecast that annual total meat consumption will reach 10 million tons by 2010. Jones, however, confirmed there is strong, international competition for a slice of this market.

MLA’s office in Russia will be headed up by Moscow-based Veronica Maximova, who has extensive knowledge of the Russian meat industry.

Australia exported 5,069 tons of beef, 1,399 tons of lamb and 8,164 tons of mutton to Russia in 2007.

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