Boom in exports and poultry generating stable growth

by Editor fleischwirtschaft.com
Monday, October 12, 2009

Fifth meat industry ranking list
The German meat industry posted growth in all fields in 2008 - from production through to marketing. Flourishing export deals provided pig slaughterers with good business, and the growing popularity of turkey and chicken products represented good news for the poultry industry.

By now, the ten largest meat industry groups in Germany account for total sales of over EUR 16 billion. That represents well over EUR 2 billion, or 12%, compared to 2007.

The companies and groups with international operations increased pig slaughter numbers - and correspondingly their sales - by a further considerable margin. The only major companies to report a downturn in slaughter figures were Moksel (Buchloe) and Südfleisch (Munich), both members of the Vion Food Group. Among the cattle slaughterers, Westfleisch (Münster) and the Müller Group (Birkenfeld/Württemberg) were most successful in expanding their business and significantly improving their position in the overall rankings.

The companies from the poultry industry enjoyed a further successful year with most of them posting double-figure growth, many even topping 20%. The meat products manufacturers also performed strongly, the majority of them enjoying single-figure growth. The year 2008 saw developments in the multiples sector: Richter in Oederan and Fischer in Neuhaus (Lower Bavaria) and Sogut (Saxony) extended their operations last year, with both adding more than 20 sales outlets. This highlights the trend towards larger and more powerful units in all sectors.

The industry rankings - compiled by the afz - allgemeine fleischer zeitung (Deutscher Fachverlag, Frankfurt am Main) together with its sister publication Fleischwirtschaft on the occasion of Anuga - lists 150 companies ranked according to their sales figures. The ranking list also includes details of the locations, product groups and numbers of employees.
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