Beyond Meat Latest NPD aims to replicate ground beef
Launched into US grocery stores and foodservice outlets, Beyond Beef aims to replicate ground beef with the same meaty texture, taste and versatility, as well as added health and sustainability benefits.
The ground beef product contains a blend of plant-based ingredients, including mung, pea and rice proteins, and has 25% less saturated fat than traditional beef. Beyond Beef also has no genetically modified organisms (GMOs), soy and gluten. Beyond Meat's founder Ethan Brown said the business had had its eye on this latest development for a while.
"As is our commitment, we've built this latest addition to our family of plant-based meat, while being thoughtful about ingredient chokes that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten." said Brown. "We've long had our eye on creating a product that enables consumers to enjoy all the benefit and versatility of ground beef while tapping into the human health, environmental and animal welfare benefits of plant-based foods." he added.
The company is continuing to tap consumer demand for its products after launching its flagship item, The Beyond Burger, into UK retailer Tesco and pub chain All Bar One at the end of last year.