Beyond Meat Distribution of Beyond Sausage revs up

by Editor fleischwirtschaft.com
Tuesday, March 19, 2019
Photo: Beyond Meat
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USA


Since launching exclusively at the Whole Foods Market Pearl Street store in Boulder, Colorado, in late 2017, Beyond Meat's Beyond Sausage has expanded its distribution to over 4,000 grocery stores, restaurants, and sports stadiums across the US.

Plant-based products and alternatives continue to be a driving force across grocery categories with sales topping $3.7 bn. in 2018, according to the Good Food Institute (GFI). Demand for plant-based meat alternatives is particularly strong, which saw a 23% sales increase last year, noted GFI.

Wrapped in a calcium alginate casing, according to the website, Beyond Sausage ingredients include: water, pea protein isolate, refined coconut oil, sunflower oil, contains 2% or less of: rice protein, faba bean protein, natural flavor, potato starch, salt, fruit juice (for color), vegetable juice (for color), apple fiber, methylcellulose, and citrus extract (to protect quality).

Co-founder Ethan Brown said when Beyond Sausage first launched: "Like the Beyond Burger, the company used its proprietary approach to braiding and binding proteins, fats, minerals, and water to recreate the basic architecture of meat."

The Beyond Sausage claims to cook, sizzle, and satisfy like pork but with 38% less saturated fat than pork sausage and no nitrates, gluten, soy, or GMOs.

"The consumer reaction to Beyond Sausage has been very positive, with many retailers struggling to keep up with demand. In response, we've been increasing production and distribution of Beyond Sausage, which now sees availability at a number of major retailers, making it easier than ever for shoppers to find Beyond Sausage in their local meat case." said Chuck Muth, chief growth officer, Beyond Meat.

 

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