Beyond Meat Company secures ‘Non-GMO’ status

by Editor fleischwirtschaft.com
Wednesday, July 25, 2018
Photo: Beyond Meat
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The company announced that after a rigorous 1-year review process, they’ve officially secured Non-GMO verification from The Non-GMO Project (North America's only third-party verification for non-GMO food and products). Now all of the US-based products, including the burger and sausage, are non-GMO project certified.

"We feel a deep commitment to uphold our customer's trust and provide them with clean, plant-based proteins without the ingredients we know they are increasingly uncomfortable with, including GMOs," said Ethan Brown, CEO.

The company said they’ve dedicated themselves to recreating meat from plants with simple, non-GMO ingredients. Dariush Ajami, Beyond Meat's VP of R&D explains, "Though not easy, we believe it is entirely possible to replicate the exact taste, texture, and appearance of meat using simple, non-GMO ingredients. To deliver on the hallmark taste, texture and appearance of a beef burger, we employee simple plant-based ingredients in fresh ways beets provide the meaty red hue, peas provide the protein, and coconut oil and potato starch ensure mouthwatering juiciness and chew."

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