SWITZERLAND, Dierikon. Bettcher GmbH announced that it is establishing a direct sales and service structure for its customer base in the United Kingdom and Ireland.
The exclusive new direct sales structure will become effective by 16 May, 2018, replacing sales through third-party distribution.
According to Thomas Holm, Bettcher’s Vice President of Global Sales, the new direct sales structure is being implemented because of the importance of the meat industry in the UK and Ireland, which has experienced significant growth in recent years. “The UK and Ireland have been important markets for Bettcher for decades. We believe that instituting direct sales of equipment and parts, as well as factory-direct service, will enable us to provide the highest degree of support to our customer base in both countries.” Holm says.
Working directly with Bettcher personnel and offices, customers in the UK and Ireland will benefit from timely, effective and efficient representation provided by highly trained and experienced company personnel, along with receiving industry-leading service and expertise.
Customers also have quick and easy direct access to Bettcher equipment and parts housed at Bettcher’s European facilities in Dierikon, Switzerland.