Bettcher Direct Sales, service and parts structure in Spain

by Gerd Abeln
Tuesday, August 13, 2019
Gregor Thomalla (left) and Russ Stroner
Photo: Bettcher
Gregor Thomalla (left) and Russ Stroner

Bettcher GmbH establishes a direct sales and service structure for its customer base in Spain. The exclusive new direct sales structure will become effective September 1, 2019, replacing sales through third-party distribution.

According to Russ Stroner, Bettcher’s Vice President of Global Sales, the new direct sales structure is being implemented because of the importance of the protein industry in Spain, which has experienced significant growth in recent years.

“The market in Spain has been important for Bettcher for decades.  We believe that instituting direct sales of equipment and parts, as well as factory-direct service, will enable us to provide the highest degree of support to our customer base,” Stroner says.

 

Working directly with Bettcher personnel and offices, customers in Spain will benefit from timely, effective and efficient representation provided by highly trained and experienced company personnel, along with receiving industry-leading service and expertise.  Customers also have quick and easy direct access to equipment and parts housed at Bettcher’s European facilities in Dierikon, Switzerland.

 

The company’s offerings include two products introduced recently.  The Quantum Flex Trimmer is a lighter-weight and faster tool for improved cutting efficiency.  The Quantum Skinner leverages the power and efficiency of Bettcher’s Quantum Motor and Driveline combination to improve overall skinning performance in meat, poultry and seafood processing plants.

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