The Australian beef industry is confident it can withstand market pressures in the Japanese and Korean markets arising from the re-entry of US beef.
Meat & Livestock Australia managing director, David Palmer, said the industry is in a strong position to maintain a solid presence in both Korea and Japan, despite the increased competition from of US beef.
MLA's focus over the last few years has been to form strategic partnerships with Japanese and Korean importers, food service and retailers and to build the reputation of Australia as being a supplier of consistent, quality and safe beef.
MLA has instigated numerous programs and marketing campaigns in Japan and Korea aimed at maintaining Australia's level of exports as much as possible following the US's return.
Among the groundbreaking programs undertaken by MLA has been to use the science behind Meat Standards Australia to help identify the preferred tastes of Japanese consumers.