BPI Technology, Inc., Beef Products, Inc., and Freezing Machines, Inc. (collectively, “BPI”) filed a suit against the American Broadcast Companies, Inc. (ABC), ABC News, Inc., three ABC News reporters, and others for knowingly and intentionally publishing false and disparaging statements regarding BPI and the lean finely textured beef (LFTB) it makes.
BPI alleges that ABC and others launched a concerted disinformation campaign against the companies, which had a significant adverse affect on BPI’s reputation, as well as a significant negative financial impact on the companies.
In their complaint, filed Thursday in Circuit Court in Union County, South Dakota, BPI alleges that ABC and the individuals named in the suit knowingly made false, defamatory and disparaging statements regarding BPI and LFTB during a disinformation campaign this spring.
These statements were made even after BPI and others sent ABC factual information about LFTB, including conclusions from USDA, FDA, food safety organizations and numerous beef industry experts that LFTB is a safe, nutritious lean beef. As result of the disinformation campaign, BPI sales declined from approximately five mio. pounds of LFTB per week to less than two mio. pounds per week, three BPI facilities have closed and more than 700 employees lost their jobs.