Australias marketing taskforces tackle big issues for 2010

by Editor
Monday, March 22, 2010

The proposed marketing activities for Australian beef and lamb in 2010 came under scrutiny as a broad section of industry stakeholders met for Meat & Livestock Australia’s (MLA) annual marketing taskforce meetings.

MLA Managing Director, David Palmer said representatives of all sectors of the industry gathered to conduct a robust analysis of MLA’s domestic and international marketing activities and budget allocations for the year ahead.

Each year they had a wide cross-section of industry gather to discuss the big issues and opportunities for red meat, and how they want to see marketing levies invested for maximum benefit to producers and the broader industry, Mr Palmer said.

MLA operates taskforces for each of Australia’s major markets – domestic, Japan, Korea, Americas, Europe and South East Asia – to oversee and assist direction of the marketing strategies and programmes it carries out on behalf of the industry.