AUSTRALIA, Sydney. Meat & Livestock Australia (MLA) has launched its latest Lamb marketing campaign – positioning Lamb as the meat more people can eat regardless of their religious beliefs, background or dietary requirements.
As well as a long form film and 30 second TV commercial, the campaign includes an integrated marketing strategy, with social media amplification, Out of Home billboards, a bespoke digital media partnership, in store promotion and PR activity.
To further drive engagement amongst younger audiences, MLA will undertake a range of activities to connect and inspire young Aussies to cook with Lamb. The tailored program will include social media content, simple recipe inspiration and a competition, all centred on shared Lamb dishes and coming together with friends.