Appointment Maple Leaf names new Senior Vice-President of Marketing and Innovation
Richards will assume overall marketing leadership for Maple Leaf's family of brands and will lead the company's innovation efforts, while continuing to oversee the pastry business. He will also join the Maple Leaf Foods Senior Leadership Team.
Richards most recently served as the Company's Vice-President and General Manager – Pastry, a role he assumed in 2017 following two decades of marketing and general management experience with leading US food companies. He is a highly accomplished brand marketer with a strong commercial acumen and a demonstrated track record of success in strategy, brand building, innovation and general management.
Prior to joining Maple Leaf Foods, Richards led ConAgra Foods Marie Callender's brand to become ConAgra's largest business with over $1 bn. in retail sales. He has also held key management roles working on iconic brands at General Mills and Nestle, including Cheerios, Totino's, and Green Giant.
Richards is a graduate of Brigham Young University, where he earned a Bachelor of Science in Business Management and Marketing. In addition, he holds a Master of Business Administration from the University of Chicago Booth School of Business, where he graduated at the top of his class.