Anuga Meat: Increasing participation of suppl...
Anuga Meat

Increasing participation of suppliers


GERMANY, Cologne. Once again, Anuga Meat is uniting the who's who of the international meat industry at Anuga in Cologne from 5 to 9 October 2019. With over 1,000 exhibitors from 50 countries the biggest trade show for meat, sausage and poultry in the world has an excellent alignment.

In order to accommodate the demands of the consumers for a healthier diet, more regionality, sustainability and improved animal welfare, in addition to meat, sausage and poultry this year's Anuga will also be focusing on vegan and vegetarian meat alternatives as well as vegetable-based substitute products containing proteins.

This year's top exhibitors include Agrosuper, Bell, Beretta, BRF, Citterio, CPF, Danish Crown, Dawn Meat, ElPozo, Farmers Food, Gierlinger, Groupe Bigard, Heidemark, Inalca, JBS, Klümper, Kramer, LDC, MHP, NH Foods, Pini, Plukon, Rovagnati, Seara, Smithfiled, Sprehe, Tönnies, Tyson Foods, VanDrie, Vion, Westfleisch, Wiesenhof and Wiltmann.

Important European group participations from Belgium, France, Great Britain, Italy, the Netherlands and Spain will also be taking part. Furthermore, the South American continent will also be represented by Argentina, Brazil, Paraguay and Uruguay.

Various processing stages

They represent the entire spectrum of meat production in their various processing stages: from unprocessed meat products, to meat preparations and convenience products, through to fine sausage and ham products and regional specialities. Suppliers of in-vitro meat or clean meat like Moving Mountains will also be present at Anuga. The sub-segments of Anuga Meat are divided up across the halls as follows, in order to give the trade buyers a better orientation: Hall 5.2 sausage products, Hall 6 red meat, Hall 9 poultry and red meat.

The increasing participation of suppliers at Anuga Meat shows that the export business continues to be of central importance for the international meat industry. Tapping into new market potential is particularly important here. Due to the ongoing demand for meat products, additional sales markets for EU products are arising in growth regions such as North and South America as well as Asia. North and South America still delivers numerous meat products all over the world. The increased rivalry between the producers is leading to the corresponding market consolidation and the continual securing of market shares. In addition to the buyers from the retail trade, the hospitality and foodservice market is also playing an increasing role among the sales channels.

Trends and themes

The consumers place high value on the regionality and traceability of the products and are still addressing the themes animal welfare and protection. The global new product introductions in the meat section tracked by Innova Market Insights have also reflected this trend over the past years. This is also indicated by a more than 10 percent increase in the market introductions of meat products with an ethically correct positioning.

A further important trend is the rise in demand for plant-based alternatives or meat substitute products, also to address the burgeoning flexitarian market. The reasons for adopting a reduced meat diet are generally similar to those of the vegetarians for not eating meat – i.e. a mixture between health and environmental reasons such as the reduction of the consumption of resources.

These trends are essentially leading the meat aisle to evolve into a protein aisle, featuring options made from alternative proteins including soy, wheat, pea protein and many more. The meat industry is reacting to these developments so that many producers are now also manufacturing and selling vegetarian alternatives to their standard offer.

A large variety of meat products are presented at Anuga. A glance at the New Products Database on the Anuga website also demonstrates this. The spectrum of offers ranges from delicatessen like wild boar or deer salami as well as tartufo ham, to beef jerkies, through to vegan sausage and meat with superfoods or regional spice mixes.

There will additionally be one of the in total six new Start-up Areas in Hall 5.2. The focus of the start-ups lies on innovative, new products that are based on vegetable ingredients and insects.

The trade fair is open daily from Saturday, 5.10.2019 to Wednesday, 09.10.2019 from 10:00 a.m. to 6:00 p.m. Exclusively trade visitors are granted access.

Source: Koelnmesse


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