Anuga Inspiration, trends and future themes
With around 7,500 exhibitors and around 165,000 trade visitors from the trade and out-of-home market, it is the leading industry meeting point for the international food industry and it is celebrating its 100th anniversary this year.
This year Anuga is presenting the "Boulevard of Inspiration" for the first time on the North Boulevard in front of Hall 8 of the Cologne fair grounds. This offers the trade visitors concentrated innovative power divided up into regions and themes and bundled into three interesting special events, the Anuga Trend Zone, the Anuga taste Innovation show and the new event area, Anuga Horizon 2050.
The Boulevard of Inspiration is thus the first point of contact for visitors, who are interested in the innovative, new products of the exhibitors, in the latest market and consumer trends for the coming year and future development scenarios and future themes of the food and beverage industry.
The current new products and industry trends are presented in the Anuga Trend Zone and at the Anuga taste Innovation Show. The Anuga Trend Zone is the key lecture stage where a team of experts from Innova Market Insights and Euromonitor will present the latest and illuminating analyses on the developments in the food and beverage industry. For many of the visitors to the trade fair, the large stage on the North Boulevard of Anuga, where they can inform themselves about the trends and market developments, is a fixed port of call.
The most important new products of Anuga are presented in the Anuga taste Innovation Show special event. An expert jury comprising of journalists and market researchers will select the industry's top innovations from among all of the exhibitors' new products. During the trade fair, the results will be presented in the scope of the respective special event on the North Boulevard in front of Hall 7.