The world's biggest and most important business platform for the international food industry was fully booked months before it starts.
Once again, around 6,800 exhibitors from more than 100 countries are expected at the fair. Anuga
spans the entire Cologne fair grounds, i.e. 284,000 m² of gross exhibition space.
In opposite to the food technology and processing oriented Anuga Food Tec, which was held end of March this year at Cologne too, this fair is more trade and product oriented and presents the entire spectrum of the international food and drinks market.
Anuga Meat is the platform for meat, sausage, game and poultry in halls 5, 6 and 9. Around 850 exhibitors from about 50 countries will be presenting their products and ideas in three sub-segments: charcuterie, red meat and poultry.
The first Anuga ever took place in 1919 in Stuttgart as part of a national gathering organised by Germany's Specialist Food Retailers. It was a relatively small scale fair, but sufficiently successful to persuade the organisers to make the food fair an annual event to be linked with the annual meeting of the national Specialist Foods Retailers' Association. Initially a different location was selected each year, with the fair being held in Munich (1920), Hannover (1921), Berlin (1922) and Magdeburg (1923).
The first Cologne Anuga was held from 17 to 24 August 1924, attracting 340 exhibitors and around 40,000 visitors. It already divided into eight sub-categories, covering food and drink, cooking and bakery equipment, food processing machinery, packaging material and equipment, retail, materials handling, chemical and cosmetic preparations and advertising.
In 2007 the Anuga concept "10 trade fairs under one roof" was implemented for the first time. Compared to the previous fair, the number of exhibitors immediately grew by five per cent. The inclusion of current trends such as convenience, wellfood- and free-from-products, Halal food, and issues such as corporate social responsibility and sustainability certainly also contributed to this. In addition Anuga’s supporting programme consists of special events, which will provide valuable inspiration and contacts.
The concept behind Anuga is unique. No other fair brings together ten pioneering trade fairs under one roof. This ensures an exchange of ideas and new insights at a high level. It opens an easy way for food processors to present their own products, to have a look at the competitors and to have a sometimes really surprising impression of other businesses in the food sector. This results in a quick overview of the latest developments and trends on the global food market. And that is more than worth-while for visionaries, specialists and decision-makers in the meat industry.