USA, Minneapolis. According to a recent Cargill Animal Nutrition survey, U.S. consumers recognize there are more health benefits associated with eating fish and seafood compared to taking fish oil supplements. Consumers understand that the health benefits of fish, the world’s fastest growing protein source, outweigh that of fish oil supplements, despite their popularity.
While one-third (33%) of U.S. households take fish oil supplements, more consumers (90%) across all generations associate health benefits with fish/seafood over fish oil supplements (82%). According to the study, the top three benefits consumers associate with seafood consumption are heart health (60%), low fat (49%) and brain health (41%).
Results of the survey are also in line with industry data that suggests the demand for fish is growing, driven by an increasing and more affluent global population that understands the health benefits of eating seafood³. Seafood demand is expected to increase by 70% by 2050, and it’s a demand Cargill and the industry are working to satisfy.
The online survey for Cargill Animal Nutrition was conducted by ORC International and polled a demographically representative sample of 1,029 U.S. adults. This is the inaugural survey in Cargill Animal Nutrition’s new Feed for Thought research initiative. Feed for Thought will periodically explore key perceptions and opinions of the animal protein supply chain.