Animal protection organisation sues Perdue Fa...

Animal protection organisation sues Perdue Farms

C. The Humane Society of the United States announced the filing of a class action lawsuit against the nation's third-largest poultry producer, Perdue Farms, over the company's alleged false advertising of factory farmed chicken products as "humane."

The suit—filed by an HSUS member on behalf of consumers duped by Perdue Farms—alleges that Perdue is illegally marketing its "Harvestland" and "Perdue" chicken products with "Humanely Raised" labels in violation of the New Jersey Consumer Fraud Act. The complaint seeks a jury trial and compensatory damages for the class members, as well as injunctive relief against further use of the "Humanely Raised" claim by Perdue.

Companies like Perdue were exploiting the dramatic growth of consumer demand for improved animal welfare for their own profit, said Jonathan Lovvorn, vice president and chief counsel of Animal Protection Litigation for The HSUS. Rather than implementing humane reforms, Perdue had simply slapped 'humanely raised' stickers on its factory farmed products, hoping consumers won't know the difference.

The standards upon which Perdue has based its "Humanely Raised" claim are the so-called "Animal Welfare Guidelines" of the National Chicken Council—the trade group for the chicken industry. The suit alleges that those guidelines allow for treatment that no reasonable consumer would consider "humane."

Temple Grandin, Ph.D., among the world's foremost farm animal handling and slaughter experts, put it bluntly in an industry trade journal: "The National Chicken Council Animal Welfare audit has a scoring system that is so lax that it allows plants or farms with really bad practices to pass." In her book Animals in Translation, Grandin explained, "Today's poultry chicken has been bred to grow so rapidly that its legs can collapse under the weight of its ballooning body. It's awful."

More humane methods of slaughtering poultry are available. Controlled-atmosphere killing (CAK) or stunning (CAS) systems work by using a mixture of gasses to kill or render birds unconscious before they are removed from their transport crates. These methods eliminate the suffering associated with handling and shackling, and dramatically reduce the chance that the birds will be conscious when their throats are cut or when they enter the scalding tank. A number of poultry producers, including Jaindl Farms and Mary's Chickens, have switched or are in the process of switching to these systems.
Source: The Humane Society of the United States
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