Animal Health Big Data & Connectivity driving digital transformation

by Editor fleischwirtschaft.com
Sunday, February 17, 2019
In theory, better vaccination should lead to a reduction in antibiotic usage.
Photo: Proagrica
In theory, better vaccination should lead to a reduction in antibiotic usage.
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With the global population set to increase at record levels, there is an ever increasing demand on the resources to grow with it.

“Animal Health, like many other sectors, is in a state of transition”, states Richard Sibbit, Head of Animal Health at Proagrica. “With unprecedented scrutiny from governmental and monitoring bodies, and a widespread hunger for innovation, businesses working in animal health that have a sound data and integration strategy in place could differentiate themselves amongst their competitors.”

Proagrica, part of RELX Group, is a global provider of independent connectivity and data-driven support solutions for the agriculture industry. They deliver actionable intelligence to drive business growth across the value chain. Their products and services connect and empower industry participants to address their key needs around trading, productivity and compliance.

The current trend means that the situation is becoming unsustainable with antibiotic resistance posing a global threat. The World Health Organization (WHO) has warned of commonplace infections becoming untreatable and routine surgeries impossible. Far from being a mere industry concern, antibiotic resistance has entered the mainstream zeitgeist – company stakeholders and consumers are more concerned with robust traceability and antibiotic reduction than ever before.

Speaking on this subject, Richard Sibbit, Head of Animal Health at Proagrica, emphasised the urgent need for connectivity and meaningful integration in the industry to help address some of these significant challenges:  “For businesses in the animal health sector, connectivity means the ability to record the sale of vaccines and antibiotics to farmers and a thorough record of the exact clinical treatments taking place on farm down to total quantity used and daily dosage levels. In the short term, this is the most efficient way to demonstrate compliance. In the long-term, intelligent use of this data can be used to take significant steps towards reducing antibiotics and boosting productivity.”

In theory, better vaccination should lead to a reduction in antibiotic usage. Despite this, there’s little industry-wide, real time data providing actionable insight. By harnessing connected data solutions, it becomes possible to drill down into every facet of antibiotic stewardship and gives a complete overview of the data available.

In terms of revenue, data integration allows complete oversight and accountability, helping businesses to break down statistics by country, by region, or by business. If a business owns multiple vet practises, it’s now possible to benchmark, compare each practise, analyse market share and adjust business strategy accordingly.

For businesses in the animal health sector, enhanced data connectivity delivers the right tools to eliminate vague information and arduous communications between different businesses.

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