American Meat Institute unveils new Sustainability web site

by Editor fleischwirtschaft.com
Tuesday, November 10, 2009

– The American Meat Institute (AMI) unveiled a new Web site sustainablemeatindustry.org, designed to help meat and poultry companies implement sustainability programmes.

The site was developed by AMI’s Sustainability Committee chaired by Paul Rutledge of Johnsonville Sausage, LLC, and Leigh Ann Johnston of Tyson Foods Inc. Information contained on the site is grouped in key areas that fall under the sustainability umbrella: caring for the environment, caring for livestock, benefiting communities, ensuring safe and nutritious meat and poultry and caring for our employees.

The site was launched at the close of AMI Chairman Rod Brenneman’s tenure. Brenneman, the president of Seaboard Foods, initiated an effort to enhance the Institute’s sustainability efforts through expanded education, now underway in Chicago at Worldwide Food Expo; through a benchmarking survey and through a dedicated Web site that consolidates sustainability resources for the meat industry’s unique needs.

Each section of the web site details industry guidelines and showcases examples of actual programs that have been implemented by industry members. The site also features a section about communicating about sustainability to various audiences and a resource section for small businesses that are just beginning sustainability programs.
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