Alternatives The world’s first vegan ribs

by Editor fleischwirtschaft.com
Friday, November 22, 2019
The company will launch during the Food Ingredients Europe trade show in Paris.
Photo: Ojah
The company will launch during the Food Ingredients Europe trade show in Paris.

The company will launch the world’s first vegan ribs in December, during the Food Ingredients Europetrade showin Paris. The ribs are made with their own newly developed texture,called Heppi.

To manage the expected strong demand, Ojah plans to introduce the ribs in Dutch foodservice outlets first. In the second half of 2020, the company plans to expand production capacity and make Heppi available to preferred food manufacturing partners. The product is 100% pea-based, additive-free, gluten-free and low in carbohydrates.

 

Ojah BV

The company was founded as a start-up in 2009 and ran its first commercial production in 2010. As a business-to-business company, it develops and produces plant-based textures for the foodindustry. Ojah's original HME ingredient, Plenti, was one of the first of such ingredients on the market and is well-known as the highest quality 'plant-based chicken chunks' available worldwide. The company uses only European soy for its Plenti product range. The production site is located in Ochten, The Netherlands.

The World’s First Vegan Ribs will win over even hardcore meat lovers according to Joeri Hollink, Head of Product Development. The ribs come as a ‘rack’ of approximately 10 ribs, making them ideal for grilling on a BBQ or for quickly warming-up in the oven. As the ribs are boneless, they can be served on a bun to create a vegan rib burger.

 

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