Alternatives PHW Group invests in Redefine Meat

by Editor fleischwirtschaft.com
Saturday, September 14, 2019
Redefine Meat offers a new class of plant-based meat, utilizing the world's first patent-pending 3D meat printing solution.
Photo: Redefine Meat
Redefine Meat offers a new class of plant-based meat, utilizing the world's first patent-pending 3D meat printing solution.

Redefine Meat has announced the completion of a $6 mill. seed round led by CPT Capital, joined by Israel-based Hanaco Ventures, Germany's largest poultry company The PHW Group, and leading Israeli angel investors. The company will use the investment to finalize the development of its revolutionary alternative-meat 3D printer, that will be released during 2020.

The 3D-printing firm was founded in 2018 fueled by growing concern over the sustainability of the meat industry, the ability to meet food requirements of the world's growing population, and compassion for animals. Redefine Meat's mission is to offer a meat production technology that delivers products that are indistinguishable from high quality animal meat. In addition, the use of 3D printing to produce alternative meat products will enable the creation of a highly productive and flexible 21st-century supply chain that is dramatically more sustainable than current animal factory farming and meat processing.

According to, Peter Wesjohann, CEO PHW Group: „There is currently no other company that has demonstrated such an impressive development in the field of 3D printed meat. The PHW Group sees Redefine Meat as a strategic investment, especially regarding the future product development for the European market and our broad distribution network.“

The company is developing a comprehensive solution that combines a proprietary semi-industrial 3D digital printing platform – in fact, one of the world's fastest 3D printers, a 3D meat modeling system and plant-based food formulations. The solution delivers a new category of complex matrix „meat“ that is both delicious and craveable, while also being cost effective and scalable.

Redefine Meat's animal-free meat comprises natural and sustainable ingredients that deliver the same appearance, texture and flavor of animal meat used for steaks, roasts and stews. The breakthrough technology will also enable meat distributors and retailers to design the characteristics of their meat to cater for seasonality, changing demands and consumers preferences with "printed meat" that is 100% predictable and replicable. Redefine Meat products have a 95% smaller environmental impact than animal meat, no cholesterol, and are cost-effective.

Collaborating with leading chefs and butchers, Redefine Meat has already demonstrated various 3D-printed alt-meat products that are indistinguishable from animal meat, but are 100% plant-based, delicious and dramatically more sustainable and affordable.

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