Alternatives Nestlé launches plant-based burgers in Europe and US

by Editor fleischwirtschaft.com
Thursday, April 04, 2019
The burger is 100% plant-based, with natural protein from soy and wheat.
Photo: Nestlé
The burger is 100% plant-based, with natural protein from soy and wheat.
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Europe Nestlé USA


Nestlé has announced its biggest move yet into the meat-free market, launching a new 'cook from raw' plant-based burger in Europe, and unveiling plans for the United States.

The Garden Gourmet Incredible Burger will launch in Europe from this April, first coming to Austria, Belgium, Denmark, Finland, Germany, The Netherlands, Norway and Sweden. The burger is 100% plant-based, with natural protein from soy and wheat. Natural plant extracts – beetroot, carrot, and bell pepper – help create the look of a beef burger before, during, and after cooking. The burger will be found in the chilled or frozen aisle, complementing the existing range of products.

Beginning this fall, the company will also roll out a cook from raw plant-based burger in the United States under the Sweet Earth brand, customized for the American consumer. Called the Awesome Burger, this new burger, to be sold fresh, will complement the existing veggie-centric burgers sold today.

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