USA, Chicago. Lightlife Foods, a refrigerated alternative protein brand in US retail, is introducing a new plant-based burger that delivers the sensory experience consumers crave from a beef burger.
With the plant-based category experiencing rapid growth, Lightlife is tapping into its deep customer relationships and extensive distribution to bring the product to market quickly. In the US, the product line starts shipping to foodservice this month and hits grocery store shelves starting in late March, with more products quickly following. The Canadian launch follows suit in April.
The introduction of the new line marks Lightlife’s most significant innovation launch and consumer campaign in the brand’s history since its founding in 1979.