USA, New York. The lineup of additional executives is expected to drive development at the alternative protein promoter.
Plant-based meat-free alternatives producer The Livekindly Collective is adding more professionals to its board, some of whom bring years of experience in the food industry. They include former Unilever CEO, Paul Polman and Walter Robb, former co-CEO of Whole Foods. The Amazon subsidiary is considered the world's largest organic supermarket chain. In addition, the board now includes environmentalist Suzy Amis Cameron, manager Barbara Kux, China-focused investor Shujun Li and investor Gaby Sulzberger.
Livekindly's goal is to quickly and widely establish high-quality plant-based protein alternatives at an affordable price on the food market. To achieve this, the company repeatedly hires experts from the food industry to contribute their knowledge of product development, manufacturing, sales and marketing. Livekindly develops plant-based substitutes for meat, fish and eggs through targeted investments in emerging brands such as Oumph!, The Fry Family Food Co, LikeMeat and No Meat. As part of this strategy, Livekindly has teamed up with Germany's PHW Group (Wiesenhof) to form the Green Meadows joint venture. The new company is set to become Livekindly's production and distribution arm in the European market.
In 2020, The Livekindly Collective raised $335 mill., making it one of the highest funded and fastest growing plant-based food companies in the world. Other board members include Roger Lienhard, Kees Kruythoff, Björn Wije, Chris Kerr and Marcus Keitzer.