GERMANY, Munich. McDonalds is still fighting a crisis. Now the fast food giant in Germany wants to win over a very specific target group with new products.
In view of the trend towards the renunciation of animal products, the McDonald's burger chain is entering the vegan products business. At the end of this month the sale of the "Big Vegan" burger without animal ingredients starts, as the company announced. "The trend to meatless is growing," said company spokesman Philipp Wachholz. In Austria and Switzerland the Vegan offer will not be available.