ISRAEL, Kibbutz Givat Brenner. Seed-breeding specialist start-up Equinom is helping food manufacturers unlock the true potential of plant-based meat products. The company’s non-GMO seeds are enabling food companies to close the gap between consumer demand for cleaner meat alternatives and innovating palate-pleasing, affordable products.
With the clean-label revolution hitting the mainstream thanks to consumers seeking simple-to-understand labels on food products, “clean” has taken on an expanded meaning. “Natural products not only need to exclude additives and preservatives; they also must have short, simple ingredient lists,” says Itay Dana, Marketing Director for Equinom. Most natural ingredients still require extensive processing to allure health- and ethic-minded customers. This over-processing strips the products of taste and functionality. To achieve palate appeal as well as nutritional and sales objectives, manufacturers tack on masks, flavor enhancers, fillers and highly processed ingredients, such as protein isolates.