Ajinomoto Kükre A.Ş. acquired
With this acquisition, the Japanese company will accelerate business expansion in Turkey with the intention of further strengthening its operations in the Middle East.
The population of Turkey was about 80 mill. as of 2016, and the economic growth rate was firm at 5.2% in 2014 and 6.1% in 2015. In 2016, despite the impact of terrorist attacks, a slump in tourism and other factors, growth was 2.9% and is expected to continue. In 2011, Ajinomoto Co. established wholly owned subsidiary Ajinomoto Istanbul Food Sales Ltd. in Turkey and began sales of seasonings to restaurants.
In 2013, the company acquired a 50% stake in premium brand food company Kükre A.Ş., and has been strengthening its existing business in Turkey and expanding business in new areas of food. In 2017, Ajinomoto Co. acquired all shares of Örgen Gıda Sanayi ve Ticaret A.Ş., a major food company in Turkey, and has been enhancing its business portfolio in Turkey and rolling out its operations into the Middle East.
As a result of steady growth in sales of vinegars and fruit sauces and enhanced initiatives for growing small-outlet retail chains since Ajinomoto Co.’s 2013 capital participation, net sales of Kükre A.Ş. in 2016 were nearly doubling from 2014. Making Kükre A.Ş. a wholly owned subsidiary will enable the Ajinomoto Group to act as a comprehensive food manufacturer in Turkey, adding Kükre A.Ş.’s Kemal Kükrer brand liquid seasoning business to Örgen’s Bizim Mutfak brand business for bouillon, powdered soups and other products. The Ajinomoto Group intends to further expand its business in Turkey by strengthening cooperation among Ajinomoto Istanbul Food Sales Ltd., Kükre A.Ş. and Örgen.
Ensuring food products business growth with a stronger regional portfolio is a key strategy of Ajinomoto Co.’s FY2017-2019 Medium-Term Management Plan. As such, Ajinomoto Co. is expanding and strengthening its business in Turkey and the Middle East, which it has positioned as “Rising Stars” under the plan. The company will continue to contribute to the health and well-being of local consumers through the development of product categories adapted to local eating habits and food culture.