AHDB New Director to push the business

by Editor fleischwirtschaft.com
Thursday, July 05, 2018
Photo: AHDB

The Agriculture and Horticulture Development Board (AHDB) has appointed Will Jackson as the new Sector Strategy Director for Beef & Lamb. Jackson, who joins AHDB in early September, will play a pivotal role working with the Beef & Lamb Sector Board and operational teams to deliver the organisation’s ‘Inspiring Success’ strategy.

He is currently Senior Agricultural Manager at the Co-op, with responsibility for the beef and lamb categories, as well as poultry. Jackson brings with him a wealth of supply chain experience, having begun his career working in warehousing and logistics before joining the agriculture team at Arla Foods, where he worked on a day-to-day basis with farmers and retailers.

After growing up on a dairy farm in Derbyshire, he has a passion for agriculture and helping build relationships that will ensure the industry moves forward together. Speaking about his appointment, Jackson said: “I’m delighted to be joining AHDB at an important time for the beef and lamb sector. After working across various levels of the supply chain, I hope to bring this experience and new ideas to help deliver the strategy. I can’t wait to get started.”