THE UNITED KINGDOM, Warwickshire. The Agriculture and Horticulture Development Board (AHDB) has appointed Will Jackson as the new Sector Strategy Director for Beef & Lamb. Jackson, who joins AHDB in early September, will play a pivotal role working with the Beef & Lamb Sector Board and operational teams to deliver the organisation’s ‘Inspiring Success’ strategy.
He is currently Senior Agricultural Manager at the Co-op, with responsibility for the beef and lamb categories, as well as poultry. Jackson brings with him a wealth of supply chain experience, having begun his career working in warehousing and logistics before joining the agriculture team at Arla Foods, where he worked on a day-to-day basis with farmers and retailers.