AHDB: New Director to push the business
AHDB

New Director to push the business

AHDB

THE UNITED KINGDOM, Warwickshire. The Agriculture and Horticulture Development Board (AHDB) has appointed Will Jackson as the new Sector Strategy Director for Beef & Lamb. Jackson, who joins AHDB in early September, will play a pivotal role working with the Beef & Lamb Sector Board and operational teams to deliver the organisation’s ‘Inspiring Success’ strategy.

He is currently Senior Agricultural Manager at the Co-op, with responsibility for the beef and lamb categories, as well as poultry. Jackson brings with him a wealth of supply chain experience, having begun his career working in warehousing and logistics before joining the agriculture team at Arla Foods, where he worked on a day-to-day basis with farmers and retailers.


After growing up on a dairy farm in Derbyshire, he has a passion for agriculture and helping build relationships that will ensure the industry moves forward together. Speaking about his appointment, Jackson said: “I’m delighted to be joining AHDB at an important time for the beef and lamb sector. After working across various levels of the supply chain, I hope to bring this experience and new ideas to help deliver the strategy. I can’t wait to get started.”

Source: AHDB
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