Wendy’s Partnership announced
Recognizing that consumers are increasingly interested in where their food comes from and how it is raised, the USRSB aims for the U.S. beef value chain to be the trusted global leader in environmentally sound, socially responsible and economically viable beef. With members that include farmers and ranchers, processors and industry partners, academics, retailers and environmental groups, the USRSB brings together a diversity of viewpoints and interests through leadership, innovation, multi-stakeholder engagement and collaboration.
According to John Butler, beef producer and Chair of the USRSB, the strength and success of the U.S. Roundtable for Sustainable Beef is dependent on a diverse membership that encompasses the entire beef value chain.
Since founding Wendy's in 1969, Dave Thomas pledged that his restaurants would always serve fresh, never frozen beef hamburgers. As his restaurant chain grew, the supply chain evolved to service each and every restaurant in the United States with fresh, never frozen, North American beef. Today, there are more than 6,500 restaurants in the Wendy's family.