Wendy’s Partnership announced

by Editor fleischwirtschaft.com
Tuesday, December 20, 2016
Photo: Wendy's

Wendy's announced its partnership with the U.S. Roundtable for Sustainable Beef and a commitment to advancing sustainability efforts throughout the U.S. beef value chain.
With a forty-six year commitment to serving only fresh, never frozen North American beef, Wendy's has long partnered with leaders throughout the beef supply chain to advance responsible practices in animal production, health and welfare. By joining the Roundtable, Wendy's will also ensure it has an active voice in discussions about the environmental, social and economic sustainability of the U.S. beef industry.

Recognizing that consumers are increasingly interested in where their food comes from and how it is raised, the USRSB aims for the U.S. beef value chain to be the trusted global leader in environmentally sound, socially responsible and economically viable beef. With members that include farmers and ranchers, processors and industry partners, academics, retailers and environmental groups, the USRSB brings together a diversity of viewpoints and interests through leadership, innovation, multi-stakeholder engagement and collaboration.

According to John Butler, beef producer and Chair of the USRSB, the strength and success of the U.S. Roundtable for Sustainable Beef is dependent on a diverse membership that encompasses the entire beef value chain.

Since founding Wendy's in 1969, Dave Thomas pledged that his restaurants would always serve fresh, never frozen beef hamburgers. As his restaurant chain grew, the supply chain evolved to service each and every restaurant in the United States with fresh, never frozen, North American beef. Today, there are more than 6,500 restaurants in the Wendy's family.

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