Vivera Dutch manufacturer launches 100 % vegetable steak

by Editor fleischwirtschaft.com
Tuesday, May 15, 2018
Photo: Vivera
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Tesco Europe The Netherlands


Vivera announced that it will be the first company in the world to market 100% vegetable steak.

The company has already started production and plans to produce several million units in 2018. Vivera currently produces more than one million meat substitutes per week, making it one of the three largest producers in Europe.

The company experiences a strongly growing international demand for herbal products. Vivera has been one of the founders of meat alternatives in Western Europe since its foundation in 1990.

The British chain Tesco (the largest supermarket chain in Europe) will be the first supermarket to sell 100% vegetable steaks designed by the company in more than 400 supermarkets from 21 May 2018. Several large supermarket chains will follow in the Netherlands in June 2018 and from the second half of 2018 Vivera will also distribute the product in other European countries, starting from the German, French and Italian markets. Only vegetable ingredients such as wheat and soy are used in its production, so vegetarians, vegans and flexitarians can enjoy this groundbreaking product.

Gert Jan Gombert of Vivera commented: "A large group of vegetarians, vegans and flexitarians have been very interested in such a product for years. With the market introduction and mass production, this tasty plant-based product is available to many consumers. Smell, taste and bite are almost indistinguishable from a real steak and we are convinced that this product will satisfy a great need among consumers. It is extremely important that we eat less meat, both for our health, animal welfare and for our planet. Innovative and high-quality herbal products can make a significant contribution here."

On 29 and 30 May, Vivera will officially present its vegetable steak at the PLMA trade fair at RAI Amsterdam in the Netherlands. The company is focusing on building a 100% plant-based product portfolio by the end of 2018. The current product portfolio includes more than 40 different meat alternatives.

 

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