Valio Dairy based strips bring variety to the plate
The strips have been available in stores in Sweden since the beginning of the year. Valio will showcase the products in September at SIAL Paris, a big international food exhibition.
The World Dairy Innovation Awards have now been held for the 12th time. The respected international food-sector competition is organized by FoodBev Media, and this year a total of 150 entries around the world participated in it. The awards were given out in Warsaw. “The food expertise in Finland is truly outstanding. Valio MiFU is a great example of how milk can be turned into many forms and uses. Valio’s product development legacy goes back more than a century. Not many people know that Nobel Laureate A.I. Virtanen headed Valio’s laboratory for close to 50 years.” Järvinen gives a backdrop to the award.
The story of Valio MiFU products started when Valio’s internal innovation team was assigned the task of coming up with a new way to use the casein protein found in milk. The starting point for product development was to find alternative protein sources to meat. Many challenges had to be overcome before the successful end result.
“One of the most important tasks of product development was developing a texture that could be pan-fried. Creating a good texture and mouth feel, however, wasn’t enough: the product also had to remain the same when heated and be easy to use in food preparation.” recalls Researcher Niko Nurmi from Valio. “The nutritional values we aimed for were a high protein and a low fat content – without compromising good taste.”
Shelf life and a product that would make everyday cooking nutritional and tasty for the whole family were also a focus. Developing a new product requires much more than just a product development desk and a laboratory. Valio MiFU strips are made at Valio’s Vantaa plant.
“Perfecting the product took time and was the collaborative effort of product developers, researchers and production professionals. It’s always an especially exciting moment when the product moves from your own desk to a bigger scale. And naturally we always test the products with consumers. They provide the most important feedback.” Nurmi concludes.
Mifu can be used in recipes that call for meat or chicken, it doesn’t require pre-preparation or pre-cooking. Mifu is best when used in hot meals as is or after browning in a frying pan. Mifu maintains its texture and mouth feel well when heated. Valio MiFU strips are also rich in protein (24 g per 100 g). The products are free of lactose, gluten, eggs and yeast, so they are suitable for many special diets. Valio MiFU products are made from milk and milk protein, so they are not suitable for a vegan diet.