Tulip Pâté producer acquired
Tjæreborg Leverpostej, based in Bramming, south-west Denmark, will continue to operate as its own company, but will benefit from the market and consumer insight. The newly acquired company has also been told to maintain a focus on new product development and innovation within the niche field of high-end pâté.
Currently, Tjæreborg manufactures a range of liver pâtés for leading supermarket chains in Denmark, producing both organic and non-organic foodstuffs. Tulip Food Company also produces pâté at its Aabenraa factory.
Plant director and majority Tjæreborg shareholder Karsten Engebæk said he was “delighted” with the deal, adding he was “looking forward to an exciting, strong and robust future”. Engebæk described Tulip Food Company as a very strong team.
Tulip Food Company’s takeover of Tjæreborg comes as parent company Danish Crown presses forward with a strategy to expand in northern Europe and boost core product sales in China. This strategy to move the company closer to the end-consumer has seen Danish Crown acquire four companies this year: German slaughterhouse Teterower Fleisch, UK foodservice firm Leivers Brothers, Chark-Produkter in Sweden, and Slagter Munch in Denmark.